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Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Dismal December sales add to retailer woes

Even Wal-Mart's December sales results are disappointing

Pedestrians walk past Generations
Menswear on 8th Ave. in New York. Retailers are reporting dismal sales for December, confirming fears that the holiday season was the weakest in four decades.

NEW YORK - December retail sales were so dismal that even mighty Wal-Mart fell short, making it all but certain it was the worst holiday season in four decades.

The malaise cut through practically all areas, from kitchen gadget stores to apparel retailers, as shoppers, grappling with tightening credit and rising layoffs, focused on smaller purchases and the deepest discounts.

Even drugstores were feeling the pain. Walgreen Co. said it will cut 1,000 jobs this year, or about 9 percent of corporate management, through a combination of voluntary buyouts and layoffs.

The International Council of Shopping Centers-Goldman Sachs overall tally of same-store sales dropped 1.7 percent for December. That was worse than the already reduced estimate for a 1 percent decline in sales at chain stores.

It also means that same-store sales for the November-December period dropped 2.2 percent, making it the weakest holiday period since at least 1969, when the index began.

For the calendar year, retail sales rose on average a modest 1 percent, the weakest year since at least 1970, according to Michael P. Niemira, chief economist at the ICSC. The tally is based on same-store sales, or sales at stores opened at least a year, which are considered a key indicator of a retailer's health.

Among the many that reported steep sales declines were Sears Holdings Corp., which operates Kmart and Sears stores, and Limited Brands Inc. But the biggest surprise came from Wal-Mart, the world's largest retailer, which posted sales below Wall Street estimates and cut its fourth-quarter earnings outlook.

"This suggests that the lower income group is feeling the pinch more than we thought and this is clearly reflected in the lower-than-expected numbers at Wal-Mart," said Ken Perkins, president of research company RetailMetrics LLC. "I think it says the economy is in more dire straits than we thought."

Macy's sales at stores opened for more than a year dropped 4 percent. Combining November and December, sales fell 7.5 percent, the retailer said. Macy's also announced it was closing 11 stores it said were underperforming at a cost of $65 million to be charged to fourth-quarter results.

Wal-Mart, blaming the weak economy and severe winter conditions, said that same-store sales rose 1.2 percent. Excluding the impact of declining gasoline prices at the pump, the gain was 1.7 percent. Analysts surveyed by Thomson Reuters had expected a 2.8 percent increase, excluding fuel.

"The current economy remains challenging for all businesses, and retailers have already seen customers pull back on discretionary spending," Wal-Mart's Chief Financial Officer Tom Schoewe said in a statement. "Consumers are very focused on value and necessities."

Given the disappointing sales and higher-than-anticipated expenses, Wal-Mart said it now expects to earn 91 cents to 94 cents per share in the fourth quarter from continuing operations. That's down from its previous projected range of $1.03 per share to $1.07 per share. Analysts surveyed by Thomson Reuters expected $1.06 per share.

Discount rival Target Corp. said its same-store sales fell 4.1 percent in December, but the result was better than Wall Street analysts predicted.

The retailer said the results reflected stronger sales in the last two weeks of the month. Analysts surveyed by Thomson Reuters predicted a same-store sales drop of 9.1 percent.

Target President and Chief Executive Gregg Steinhafel said the company reduced prices during the month to gain market share. The markdowns combined with additions to the company's accounts receivable allowance will reduce profitability in the fourth quarter.

Meanwhile, Costco Wholesale Corp. reported a 4 percent decline in same-store sales, but excluding the impact of lower gas prices and currency fluctuations, it actually posted a 4 percent gain. Analysts surveyed by Thomson Reuters predicted a 3.7 percent decline.

Sears Holdings said its December same-store sales dropped 7.3 percent, weighed down by a 12.8 percent drop at domestic Sears stores. The company, whose brands include Kenmore and Craftsman, said Kmart same-store sales fell 1.1 percent.

Limited Brands Inc. posted a 10 percent drop in same-store sales, larger than the 7.8 percent decline analysts predicted. Based on disappointing sales, Limited also lowered its fourth-quarter earnings outlook.

Deerfield, Ill.-based Walgreen said the job cuts will come from corporate and field management and won't include store employees. The targeted workers will be able to resign or retire with severance pay and benefits based on their tenure. The job reductions are part of Walgreen's cost-cutting plan, which is intended to save the company $1 billion per year starting in fiscal 2011.

J.C. Penney Co.'s same-store sales within its department store division fell 8.1 percent, better than the 10.3 percent decline analysts had expected.

But luxury stores fared far worse as affluent shoppers sharply cut back on buying Gucci handbags and other status goods, spooked by the financial meltdown that led to massive layoffs on Wall Street and shrinking investment portfolios. Saks Inc. posted a 19.8 percent drop for the month, worse than the 10 percent decline Wall Street expected. Neiman Marcus Group Inc. suffered a 27.5 percent decline in same-store sales.

Gap Inc. suffered a 14 percent drop in same-store sales, worse than the 9.3 percent decline that analysts had expected. It also cut its earnings outlook.

"Customers waited until late in the month to shop and we faced a highly competitive promotional environment," said Gap's Chief Financial Officer Sabrina Simmons.

Teen apparel retailers also suffered through a miserable holiday season. Wet Seal Inc. reported a 12.5 percent decline, larger than the 11.9 percent analysts expected, as its Arden B chain dragged down results. Abercrombie & Fitch Co. reported a 24 percent drop, in line with the 23.5 percent drop analysts had forecast.

Kitchen gadget chain Williams-Sonoma Inc., which didn't break out December figures, said its same-store sales dropped more than 24 percent for the eight-week period ended Dec. 28 and warned its fourth-quarter profit will likely come in at the low end of expectations.

Video game retailer GameStop Corp. bucked the trend, turning in a same-store sales increase of 10.2 percent in the nine weeks between Nov. 2 and Jan. 3.

Three of the top five best-selling games were from Activision Blizzard Inc.: "Call of Duty: World at War," "Guitar Hero World Tour" and "World of Warcraft: Wrath of the Lich King." Microsoft Corp.'s alien shooter "Gears of War 2" and Nintendo's "Wii Fit" were also among the top sellers.

Hardware sales were led by Nintendo's Wii and Microsoft's Xbox 360.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

U.K. slashes interest rates to historic low

Level not seen in 315 years; bank at limits of monetary policy

LONDON - The Bank of England cut official interest rates by a half a percentage point to 1.5 percent on Thursday, the lowest level in its 315-year history as it attempts to ward off a prolonged recession.

The cut means officials are moving closer to the limits of conventional monetary policy after trims totaling 3.5 percentage points since the beginning of October as Britain faces its bleakest year since the early 1990s recession.

The bank’s nine-member monetary policy committee said the world economy “appears to be undergoing an unusually sharp and synchronized downturn.”

“Measures of business and consumer confidence have fallen markedly,” it said in a statement accompanying its decision. “World trade growth this year is likely to be the weakest for some considerable time.”

House prices have suffered their worst year on record, the huge services sector is shrinking at record pace and several major retailers have collapsed as consumers curb spending.

Inflation, meanwhile, is expected to fall from 4.1 percent currently to well below the government’s 2 percent target, heading toward destabilizing negative inflation.

“The Bank of England is now facing another balancing act,” said Hetal Mehta, senior economic adviser to the Ernst & Young ITEM Club. “Six months ago, it was juggling slowing economic growth with soaring inflation. But now the bank has to tread a path between avoiding deflation and a further weakening of sterling whilst doing all it can to soften the impact of the recession.”

A warning in the Bank of England’s latest credit conditions survey that lending to households and businesses is set to fall further in the first quarter of this year is likely to lead to more house price falls, corporate failures, and rising unemployment.

Policy makers are now more worried about inflation falling below target or turning negative. Deflation, a sustained drop in prices, can be disastrous for an economy by discouraging people from spending as wages fall and unemployment rises.

The half a percentage point cut was less dramatic than the 1.5 percentage point trim it announced in November, and lower than the 1 percentage point cut expected by some economists — but still brings the rate down to the lowest level since the Bank of England was founded in 1694.

Yet whether the lower rates will have the desired impact of jump-starting the economy is debatable, as many banks and other lenders have been slow to pass on previous cuts.

Nationwide, the country’s biggest building society, has already said it plans to invoke a “collar” clause enabling it to stop reducing rates on most of its tracker mortgages, which are designed to follow the benchmark interest rate.

In contrast, banks have been quick to pass on the lower rates to savers, who have watched the value of their nest eggs decline in real terms. Lower savings are unlikely to encourage consumer spending.

Meanwhile, Treasury chief Alistair Darling moved to quash speculation that the government was planning to print money to ease the impact of recession after he told the Financial Times in an interview published Wednesday that he was considering a policy of “quantitative easing.”

“Nobody is talking about printing money,” he told reporters after a Cabinet meeting on Thursday. “There’s a debate to be had about what you do to support the economy as interest rates approach zero, as they are in the United States. But for us that is an entirely hypothetical debate.”

Prime Minister Gordon Brown has said that with interest rates close to zero, the government should take fiscal action, hinting at further tax cuts and increased government spending.

© 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Peluang Usaha Toko Online

Tahun 2008 ini, saya yakin pemanfaatan media internet di Indonesia untuk pemasaran produk akan semakin meningkat. Selain karena jumlah mereka yang ‘melek’ internet meningkat, juga karena banyaknya media dan wadah pembelajaran online marketing. Ebook-ebook tentang bisnis internet semakin banyak. Kursus-kursus pemasaran internet bermunculan. Belum lagi liputan media massa terhadap pelaku bisnis berbasis online. Saya sendiri dan tim saya pernah diliput Majalah SWA, Majalah Pengusaha, Majalah DUIT, Majalah Bisnis Kita, Tabloid Kontan, Koran Malang Post, dll

Peluang usaha Toko Online adalah salah satu peluang usaha yang bisa Anda coba. Toko online yang saya maksud alah website yang digunakan oleh pelaku bisnis untuk memasarkan produknya. Produk bisa berupa barang atau jasa. Tapi, di tulisan ini saya ingin lebih fokus pada produk barang.

Bagaimana agar sukses di usaha toko online ?

Berapa banyak toko online di Indonesia yang pernah Anda lihat ? Berapa diantara mereka yang sukses ? Tidak semua sukses bukan ?

Kunci Sukses Membangun Toko Online

1. Membangun Tim

Ingin seberapa besarkah toko online Anda, bangunlah tim yang sesuai. Jika bermodal kuat, rekrutlah orang-orang yang berkompeten. Jika sudah beristri, Anda bisa menjadikan istri sebagai tim Anda. Orang-orang dekat Anda (saudara) juga bisa menjadi tim Anda. Memberikan pekerjaan kepada orang dekat bisa menjadi kekuatan spiritual yang membuat Anda suksesJika tidak memungkinkan membangun tim, mulailah seorang diri. Anda bisa merangkak dari bawah hingga Anda mampu dan siap merekrut tim yang tangguh

Tanpa tim, usaha kita tidak akan berkembang dan bertahan lama

2. Membuat Website yang Menjual

Website adalah pilar utama promosi Toko Online. Anda harus punya website sendiri. Bukan web gratisan. Sebaiknya berakhiran .com atau .net, karena ini yang sudah populer di masyarakat. Toh, biaya tahunan domain hosting hanya Rp 200.000Website Anda harus bisa ‘menjual’. Artinya website Anda tersebut harus bisa mewakili Anda untuk menjadi sales yang memikat bagi pembeli. Website Anda harus bisa meyakinkan pengunjung bahwa Anda layak diajak bertransaksi. Cantumkan alamat jelas dan no telp yang mudah dihubungi. Cantumkan foto-foto produk dan foto-foto lain yang membuat pengunjung semakin percaya dengan Anda

Website Anda harus terindek di search engine, dan mudah ditemukan untuk keyword yang berhubungan dengan produk Anda. Gunakan script toko online yang search engine friendly.Tidak semua script toko online ramah dengan search engine. Karena itu, saya lebih suka menggunakan blog untuk jualan online daripada script yang tidak ramah dengan mesin pencari. Dan saya rasa blog cocok bagi pemula. Apalagi untuk produk-produk yang harganya mahal dan tidak bisa order online secara langsung. Bisa juga blog menjadi web pendukung bagi toko online Anda

3. Promosi Tepat

Siapa calon konsumen Anda ? Dimanakah Anda akan menemukan mereka ? Cara cepat dan tepat menemukan konsumen adalah dari search engine (google, yahoo, dll). Disinilah pentingnya SEO (search engine optimization)

Promosi yang lain adalah di iklan baris, iklan di web yang banyak pengunjungnya, PPC ataupun komunitas online. Tentu saja harus kembali lagi “Siapa Calon Konsumen Anda”

4. Pelayanan

Lakukan pelayanan yang baik. Kecepatan pelayanan salah satu kunci utama. Bermitralah dengan jasa pengiriman barang terpercaya. Garansi produk juga penting. Jika usaha Anda bertambah besar, bentuklah tim yang tangguh.

5. Mental Wirausahawan Sukses

Usaha toko online adalah sama dengan usaha lainnya. Miliki mental wirausahaan yang sukses, antara lain :
  • Pantang menyerah. Di bisnis apapun, kendala pasti ada.
  • Sabar. Produk Anda mungkin laku di hari pertama, mungkin juga di tahun pertama
  • Berani menghadapi resiko. Resiko pasti ada. Tinggal bagaimana kita menghadapinya
  • Selalu mencari peluang. Boleh jadi bisnis pertama Anda gagal. Tapi itu bukan akhir segalanya, kan ? Peluang usaha toko online masih banyak. Silahkan cari peluang yang sesuai dengan Anda

6. Belajar Seperlunya.

Peran seperti apa yang Anda inginkan di toko online Anda ? Itulah yang harus Anda pelajari. Anda tidak harus mempelajari semuanya.

Misalnya, Anda ingin memasarkan produk. Yang perlu Anda pelajari internet marketing dan dasar-dasar membuat web/blog (tidak harus ahli html). Bidang-bidang lain, bisa Anda serahkan ke tim Anda (produksi barang,pengiriman,promosi offline, dll)

7. Berbuat Baik dan Beramal

Perbuatan baik dan infaq-shodaqoh-zakat berbanding lurus dengan profit usaha Anda. Hal ini telah ditegaskan di Kitab Suci. Uang yang kita ‘keluarkan’ akan dibalas puluhan, bahkan ratusan kali lipat.

Lalu, sebenarnya berapa sih potensi penghasilan peluang usaha toko online ini ? Wah, kalau yang ini tergantung produk, penjualan dan bagaimana Anda mengembangkan bisnis tersebut. Bagi Anda yang sudah berbisnis online, pasti sudah bisa memperkirakan. Bagi Anda yang belum bisnis online, percaya saja bahwa potensinya di luar perkiraan Anda saat ini (…ehm?)

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